Published date: 26 July 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 July 2022, 12pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

  • Sales or marketing software package - 48481000

  • Programming services of packaged software products - 72210000

    • Sales, marketing and business intelligence software development services - 72212480

    • Sales or marketing software development services - 72212481

    • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West

Value of contract

£80,000

Procurement reference

NCL001-DN619071-34872041

Published date

26 July 2022

Closing date

8 July 2022

Closing time

12pm

Contract start date

25 July 2022

Contract end date

24 July 2023

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are seeking a supplier to provide Google Analytics 360 License and analytics support. There are three individual elements of this requirement, which are detailed below:\\r\r
• GA360 Licence Renewal\\r\r
• GA4/GTM Audit and Recommendations\\r\r
• GA4/GTM Annual Retainer\\r\r
GA360 Licence Renewal\\r\r
We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University in the renewal of our existing Google Analytics and Google Tag manager 360 license and to provide ongoing support. Specifically:\\r\r
• Analytics 360 license\\r\r
• Tag manager 360 license\\r\r
• Implementation and ongoing support \\r\r
GA4/GTM Audit and Recommendations\\r\r
We also require a Google Analytics (GA4) and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation:\\r\r
• Audit existing GA4/UA account for opportunities to enhance tracking of website/user behaviour. \\r\r
• Audit existing GTM set up to optimise performance.\\r\r
• Providing recommendations e.g. event setup, custom dimensions, audiences etc.\\r\r
• Data layer build specifications based on meeting requirements to further enhance reporting and analytical accuracy.\\r\r
• Optimal Tag and pixels implementation via GTM\\r\r
Ad platforms including (not exhaustive):\\r\r
• Facebook/Instagram\\r\r
• Tiktok\\r\r
• Snapchat\\r\r
• LinkedIn\\r\r
\\r\r
GA4/GTM Annual Retainer\\r\r
Provide services as an annual retainer to facilitate the outcome of the audit (mutually agreed tasks) and to support the ad-hoc delivery for analytics support using the following use cases as a guide (not-exhaustive):\\r\r
1. Support and setup GTM tags and triggers for capturing GA4 Events based on website interactions\\r\r
2. Support and setup GA4 Customer Dimensions and associated GTM tasks required to populate values e.g. Custom Audiences. \\r\r
3. Support the creation of GA4 custom reports as requested. \\r\r
4. Provide training and documentation/guidelines as required.

More information

Previous notice about this procurement

(NU1589-66) Google Analytics 360 License and Analytics Support

  • Opportunity
  • Published 25 July 2022, last edited 26 July 2022

Award information

Awarded date

22 July 2022

Contract start date

25 July 2022

Contract end date

24 July 2023

Total value of contract

£84,240

This contract was awarded to 1 supplier.

Crunch DMC Ltd

Address

SF7 Ethos Building
Kings Road
Swansea
Powys
United Kingdom
SA1 8AS

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Address

Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
England

Email

purchasing@ncl.ac.uk

Website

https://www.ncl.ac.uk