Published date: 7 July 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 9 August 2021, 12pm

Contract summary


  • Design and execution of research and development - 73300000

Location of contract


Value of contract


Procurement reference


Published date

7 July 2021

Closing date

9 August 2021

Closing time


Contract start date

20 September 2021

Contract end date

31 July 2022

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



The Department of Health and Social Care (DHSC) announced an ambitious £100m package of measures to improve the health of the nation by empowering people to make healthier choices and to support those living with obesity to move towards and maintain a healthier weight. As part of this funding, and given the health policy context set out above, we are looking to develop and test an incentives-based approach to positive health behaviour change. Our ambition is that this would support healthier lives and Government's ambitious commitment to tackle obesity and obesity-related illnesses, reducing pressure on the NHS as we emerge from the pandemic and enabling us to 'build back' better as a more resilient, healthier, fairer society.
We are looking to pilot a digital incentive scheme to evidence and help understand, in practice, what works and what does not in the adult population (18+) in England. We expect the supplier to gather user data on behaviour change as a core part of the pilot.

Procurement documents can be accessed at:

About the buyer

Contact name

Alexander Ludlam


39 Victoria Street