Published date: 7 July 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 9 August 2021, 12pm

Contract summary


  • Design and execution of research and development - 73300000

Location of contract


Value of contract


Procurement reference


Published date

7 July 2021

Closing date

9 August 2021

Closing time


Contract start date

20 September 2021

Contract end date

31 July 2022

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Any interested supplier may submit a tender in response to an opportunity notice.

OJEU (Official Journal of the European Union) procedures are valued above a certain financial threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



The Department of Health and Social Care (DHSC) announced an ambitious £100m package of measures to improve the health of the nation by empowering people to make healthier choices and to support those living with obesity to move towards and maintain a healthier weight. As part of this funding, and given the health policy context set out above, we are looking to develop and test an incentives-based approach to positive health behaviour change. Our ambition is that this would support healthier lives and Government's ambitious commitment to tackle obesity and obesity-related illnesses, reducing pressure on the NHS as we emerge from the pandemic and enabling us to 'build back' better as a more resilient, healthier, fairer society.
We are looking to pilot a digital incentive scheme to evidence and help understand, in practice, what works and what does not in the adult population (18+) in England. We expect the supplier to gather user data on behaviour change as a core part of the pilot.

Procurement documents can be accessed at:

About the buyer

Contact name

Alexander Ludlam


39 Victoria Street