Published date: 10 March 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
E-mail system - 48811000
Location of contract
SN2 2EH
Value of contract
£46,000
Procurement reference
IT-223-1842-P/REF EH 00001842 - AWARD
Published date
10 March 2022
Closing date
16 February 2022
Closing time
5:34pm
Contract start date
1 April 2022
Contract end date
31 March 2023
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
The provision of an email service provider is being led by Membership Marketing for membership retention, acquisition and CRM purposes. Other departments also currently use broadcast marketing; CRM and transactional emails to customers, including our online shop, holiday cottages, education, and travel trade; and their needs also need to be met.
Our email marketing fits into a wider integrated campaign plan across the business (including direct mail, social media and content marketing, telemarketing and other offline comms) assisting us to achieve the following objectives:
o Encouraging use of membership.
o Increase Member engagement.
o Bringing in additional revenue e.g. donations.
o Win back lapsed Members.
o Recruit new Members.
o Increased site visits and attendance of events by Members and by visitors who have booked using SEE tickets or other non-Members.
We are therefore looking to ensure that we have the best systems and tools in place to deliver sophisticated digital campaigns, including triggered, segmented and personalised mailings based on customer lifecycles, preferences and behaviours.
Suppliers interested in this opportunity should register at https://in-tendhost.co.uk/english-heritage/aspx/Home in order to express interest and download documentation.
Award information
Awarded date
9 March 2022
Contract start date
1 April 2022
Contract end date
31 March 2023
Total value of contract
£44,620
This contract was awarded to 1 supplier.
dotdigital Group PLC
Address
No. 1 London Bridge, London, Greater Manchester, United Kingdom, SE1 9BG
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Katherine Bond
Address
Firefly Avenue
Swindon
Wiltshire
SN2 2EH
United Kingdom
Telephone
0717618617
Katherine.Bond@english-heritage.org.uk
Website
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Closing: 16 February 2022, 5:34pm
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