Published date: 11 February 2025

Last edited date: 26 February 2025

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 11 March 2025, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

London

Value of contract

£25,000 to £50,000

Procurement reference

BIP924899034

Published date

11 February 2025

Closing date

11 March 2025

Closing time

12pm

Contract start date

10 June 2025

Contract end date

9 June 2026

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

NOTE: This notice was updated on 26 February 2025 for the following reason: Contract duration updated
response date updated(Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience.

The scope of this project is:
·Strategy and insight
·Proposition development
·Key messages and proof points
·Case studies)

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

About the buyer

Contact name

Sarah Jandu

Address

Royal Botanic Gardens, Kew
The Herbarium
Richmond
TW9 3AE
UK

Telephone

+442083325000

Email

procurement@kew.org