Published date: 26 July 2021
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
North East
Value of contract
£10,000
Procurement reference
NCL001-DN553621-04595097
Published date
26 July 2021
Closing date
12 July 2021
Closing time
12pm
Contract start date
19 July 2021
Contract end date
15 July 2022
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Newcastle University are seeking to appoint an international demand tracking supplier to provide data on international searches for UK universities and subjects. The tracker will drive data drive decisions for the international office and marketing specifically around portfolio management and marketing investment in specific regions and subject areas. The tracker will need to provide the following:
1. Ability to see sub-discipline growth/decline
2. Drill down by origin country, city, study-level, subject area, sub-discipline
3. Ability to See the impact of political, economic and policy changes impact student demand in real-time
4. Better understand our major market changes, and how these are impacting prospective student demand for the UK market, and other destinations
5. Understand prospective student demand as market-changes happen
6. Ability to prepare targeted recruitment and marketing tactics with regional demand data
7. See demand for students by country / city showing regional demand shifts and trends
8. The ability to understand student demand by destination
With the option to upgrade at a later date to have the ability to monitor our competitors and analyse our competitor search traffic.
Award information
Awarded date
16 July 2021
Contract start date
19 July 2021
Contract end date
15 July 2022
Total value of contract
£10,500
This contract was awarded to 1 supplier.
IDP Connect Ltd
Address
First Floor Bedford House, 69-79 Fulham High Street
Putney
Greater London
United Kingdom
SW6 3JWReference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Natalie Morton
Address
Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
England
Telephone
+44 1912086220
Website
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Closing: 12 July 2021, 12pm