Published date: 4 March 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 12 December 2023, 11:59pm

Contract summary

Industry

  • Market research services - 79310000

  • Marketing management consultancy services - 79413000

Location of contract

North West, London, South West

Value of contract

£142,500 to £400,000

Procurement reference

WP2191 GOV.UK Brand Identity Refresh

Published date

4 March 2024

Closing date

12 December 2023

Closing time

11:59pm

Contract start date

5 February 2024

Contract end date

4 May 2024

Contract type

Supply contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The outcomes GDS want to achieve through this competition are to:
- increase GOV.UK's appeal to the broadest possible audience
- increase key audiences' motivation to undertake some specific behaviour changes:

--Existing users embrace new personalised and proactive features
-- Non-users of GOV.UK become users via an access route that overcomes their barriers and fits their needs
-- Satisfied users become advocates
-- Non-users with low trust in government become likelier to use
-- increase the tonal range and flexibility of the brand so it can operate across more contexts

The successful bidder will be required to work with GDS researchers and appointed research agencies to test and iterate designs with GOV.UK users and non-users.

This competition covers development, design and delivery of core assets, up to a value of £150K. There may be a second phase of the project which would expand the scope with additional budget, but this is not guaranteed."

More information

Attachments

Award information

Awarded date

23 January 2024

Contract start date

5 February 2024

Contract end date

4 May 2024

Total value of contract

£400,000

This contract was awarded to 1 supplier.

M&C Saatchi (UK) Limited

Address

36 Golden Square, London, W1F 9EE. United Kingdom

Reference

Companies House number: 03003693

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Commissioning Team

Address

The White Chapel Building
10 Whitechapel High Street
London
E1 8QS
United Kingdom

Email

commissioning-digital@digital.cabinet-office.gov.uk