Published date: 18 March 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 12 February 2024, 5pm

Contract summary

Industry

  • News-agency services - 92400000

  • Sports-event promotion services - 92621000

Location of contract

B4 6AT

Value of contract

£0 to £40,000

Procurement reference

2024-WMGC-0292

Published date

18 March 2024

Closing date

12 February 2024

Closing time

5pm

Contract start date

26 February 2024

Contract end date

30 April 2024

Contract type

Service contract

Procedure type

Single tender action (below threshold)

A direct contract with a single supplier, without competition.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Sport Accord is an opportunity for the region to deliver an outstanding visitor experience for delegates; use the platform to showcase the West Midlands unique sporting heritage; enhance the region's reputation across the global sprts industry and build new inernational networks and attract a pipeline of new major sporting event opportunties.

WMGC requires a national meida partner to provide unique and relevant content and coverage in the build-up to, during and after the SportAccord event (March - April 2024) to highlight the West Midlands as the "heart of sport" in the UK.

We require a regular drumbeat of stories acout the West Midlands' sporting and hosting credentials. This could be via features, interviews, case studies and other bespoke activation ideas.

The features should apprear across a range of different pltforms within the UK media outlet, including newspaper, online, in newsletters and on docial media.

The outputs would use a mixture of editorial and advertorial tactics to promote the region's offer.

Award information

Awarded date

19 February 2024

Contract start date

26 February 2024

Contract end date

11 April 2024

Total value of contract

£40,000

This contract was awarded to 1 supplier.

TELEGRAPH MEDIA GROUP LIMITED

Address

111 Buckingham Palace Road, London, SW1W 0DT

Reference

Companies House number: 00451593

Value of contract

£40,000

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

Contract for a national medai partner to provide unique and relevant contend and coverage in the build-up to, during and after the SportAccord event (March-April 2024) to highlight the West Midlands as the "heart of sport" in the UK

We require a regular drumbeat of stories about the West Midlands' sporting and hosting credentials. This could be via features, interviews, case studies and other bespoke activation ideas.

The features should appear across a range of different platforms within the UK media outlet, including newspaper, online, in newsletters and on social media.

The outputs would use a misxyure of editorial and advertorial tactics to promote the region's offer.

About the buyer

Contact name

Zoe Middleton

Address

11th Floor,Colmore Building, 20 Colmore Circus Queensway
BIRMINGHAM
B12ND
England

Telephone

0121 202 5070

Email

Procurement@wmgrowth.com