Published date: 2 July 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 7 May 2024, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV3 4PE

Value of contract

£80,000 to £243,000

Procurement reference

CF-0319900D8d000003VQwdEAG

Published date

2 July 2024

Closing date

7 May 2024

Closing time

12pm

Contract start date

30 June 2024

Contract end date

29 June 2027

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Awarded contract against framework RM6126 Research & Insights
Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition.
AHDB requirements were:
As part of AHDB's consumer insight offer we have a live consumer tracker which runs
quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds.
The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications.
Target outcomes of running the tracker
. Provides a strong insight tool for the team to track/monitor key consumer trends
. Ability to filter in and extract key views in target age groups or shopper profile
. Proactive tool to respond to media enquiries sourcing the AHDB Tracker in
external questions
Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas.
Lifestyle - Meal Behaviours/Attitudes
. To explore lifestyle habits that may influence consumption behaviour, covering
time pressures of modern lifestyles, current eating patterns, changes in technology
that impacts food preparation/consumption.
. Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking
and home baking.
. Identify product purchase driver e.g. the importance of price, quality and product
perceptions across key product categories
. Monitor cooking skills and confidence to try/prepare new meals. Including desire to
look up recipes and try new dishes.
Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends
etc.
. Monitor consumer reaction to statements relating to cooking more in-home, in
particular cooking from scratch more frequently.

More information

Attachments

Award information

Awarded date

12 June 2024

Contract start date

30 June 2024

Contract end date

29 June 2027

Total value of contract

£243,000

This contract was awarded to 1 supplier.

YouGov

Address

50 Featherstone Street, London, EC1Y 8RT

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk