Published date: 27 May 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 28 February 2025, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

CV3 4PE

Value of contract

£367,500

Procurement reference

CF-0499200D8d000003VQwdEAG

Published date

27 May 2025

Closing date

28 February 2025

Closing time

12pm

Contract start date

2 June 2025

Contract end date

1 June 2026

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports.

Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:
Strategy & Planning:
• Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness
• Provide a detailed content calendar outlining the frequency, type, and timing of social media posts
Content Creation:
• Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns
• Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality
• A point of view on content curation noting that we have staff and farmers creating content
• How to best use User-Generated Content (UGC)
• Ensure the necessary language skills to communicate effectively with the target audience
• Consider using professional translation services to maintain accuracy and cultural sensitivity
• Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings
• Create content that is respectful of diverse cultures and avoids offensive or discriminatory language
• Leverage cross-promotion to drive traffic between channels
Engage with audience:
• Respond promptly to comments and messages on all platforms
• Encourage user-generated content through contests or challenges
Advertising and promotion:
• Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter
• Provide regular reports on campaign performance and provide optimisation recommendations
Analytics & reporting:
• Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates
• Offer insights and recommendations for ongoing improvements
The initial contract is for 1 year with 1+1 options to extend
Closing date is NOON 28th February 2025
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Award information

Awarded date

11 April 2025

Contract start date

2 June 2025

Contract end date

1 June 2026

Total value of contract

£367,500

This contract was awarded to 1 supplier.

Llibertat

Address

Llibertat Ltd., 86-90 Paul Street, London, EC2A 4NE

Reference

None

About the buyer

Contact name

Ashleigh Bull

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

ashleigh.bull@ahdb.org.uk