Published date: 31 January 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Programming services of packaged software products - 72210000
Location of contract
North East
Value of contract
£123,000
Procurement reference
NCL001-DN584926-19440576
Published date
31 January 2022
Closing date
16 December 2021
Closing time
12pm
Contract start date
1 February 2022
Contract end date
31 January 2023
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We are seeking to appoint a supplier to work on the next phase of our marketing automation and CRM integration, which will support the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally.
The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the chosen platform develop.
The platform specifically is required to have ability to:
1) Host and maintain Newcastle University's contact databases
2) Contact segmentation
3) Lead scoring
4) Lead nurturing and generation
5) Marketing automation
6) Email communications and campaigns
7) Ability to manage and maintain contact enquiries centrally
8) Landing page creation
9) Ability to track paid activity and retarget contacts
10) Blog hosting and publishing
11) Chat agent and bot functionality
12) Detailed reporting and dashboards including attribution
13) CTAs and form submissions
14) Dedicated IP for email
15) Governance and user permissions/levels
16) Host content on multiple sub domains
17) Technical and strategical support
18) Website CMS
19) Capacity requirement: Minimum 217,000 contact records Minimum 150 user licences
Award information
Awarded date
31 January 2022
Contract start date
1 February 2022
Contract end date
31 January 2023
Total value of contract
£136,734
This contract was awarded to 1 supplier.
HubSpot
Address
Ground Floor,
Two Dockland Central,
Guild St, North Dock,
Dublin,
D01 K2C5Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Natalie Morton
Address
Newcastle University
Procurement Services, Kingsgate
Newcastle
NE1 7RU
United Kingdom
Telephone
+44 1912086396
Website
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Closing: 16 December 2021, 12pm
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