Published date: 24 August 2016

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 29 March 2016

Contract summary

Industry

  • Market research services - 79310000

Location of contract

Any region

Value of contract

£24,605

Procurement reference

BIP216094799

Published date

24 August 2016

Closing date

29 March 2016

Contract start date

1 April 2016

Contract end date

30 March 2018

Contract type

Service contract

Procedure type

Not specified

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

It is vital for VisitBritain to be able to assess the impact of our marketing activity in terms of return on investment i.e. the number of visitor nights and amount of additional spending generated by overseas visitors. To achieve this, VisitBritain sends out online surveys to consumer contacts, collected from multiple sources.

Since March 2015, we have sent out over 100 surveys to evaluate the impact of VisitBritain's assets and partner activity. It is therefore necessary to commission a centrally managed 'field and tab' project for the evaluation of our assets as well as our partner activity as stated above. In other words, an external supplier will carry out the evaluation from programming of online evaluation questionnaires through to delivery of raw data and data tables, with questionnaire design and subsequent analysis carried out by VisitBritain.

More information

Links

Award information

Awarded date

29 March 2016

Contract start date

1 April 2016

Contract end date

30 March 2018

Total value of contract

£24,605

This contract was awarded to 1 supplier.

Arkenford Ltd

Address

1 Bell Court
Leapale Lane
Guildford
Surrey
GU1 4LY

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Procurement Team

Address

Sanctuary Buildings
20 Great Smith Street
London
SW1P 3BT
UK

Telephone

+442075781112

Email

procurement@visitbritain.org