Published date: 28 July 2022
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
England
Value of contract
£50,000
Procurement reference
NCL001-DN622625-16793853
Published date
28 July 2022
Closing date
25 July 2022
Closing time
12pm
Contract start date
1 August 2022
Contract end date
1 October 2022
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff.
The creative services required will focus on three specific areas:
1. Market Research to develop our value proposition
a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity.
2. Creative Development
a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition.
b. Engaging with stakeholders to identify the narrative/story for each video
c. Videos will require end-to-end script writing, filming and editing
d. Supply alternate cuts of the videos for use in different placements
i. 1:1 ratio social placement (60 second cut)
ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds)
iii. 16:9 condensed cut (1 - 3 minutes long)
e. Supply projects and raw assets for in-house use after completion
i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications
ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions
iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate
3. The development of up to 15 web pages, including the
a. Review of existing pages to identify opportunities to condense pages
b. Writing of compelling new content driven by our core values
c. Stakeholder engagement
Award information
Awarded date
27 July 2022
Contract start date
1 August 2022
Contract end date
31 October 2022
Total value of contract
£29,270.40
This contract was awarded to 1 supplier.
INSPIRED
Address
The Victoria Building
Heaton Park View
Newcastle Upon Tyne
United Kingdom
NE6 5BFReference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Address
Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
United Kingdom
Telephone
+44 1912086220
Website
Share this notice
Closing: 25 July 2022, 12pm
All content is available under the
