Published date: 12 March 2025

Last edited date: 12 March 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 5 September 2024, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

  • Marketing management consultancy services - 79413000

Location of contract

W1T 1LN

Value of contract

£0 to £400,000

Procurement reference

IT-190-402-2024-386 - AWARD

Published date

12 March 2025

Closing date

5 September 2024

Closing time

12pm

Contract start date

1 March 2025

Contract end date

28 February 2027

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The BFI is seeking an experienced media agency to deliver all-channel and all-business area paid media planning, buying and campaign delivery and optimisation, with a focus on digital channels.
The business areas include all under the BFI brand, nationally and internationally, but excludes Global Screen Fund and other BFI funded partner projects eg Escapes.
Each business area operates with discreet KPIs and within a variety of parameters and have separate but often over-lapping audiences all engaged at some level with the BFI brand and experience.
An essential requirement for a media agency is experience of working with a complex, overarching brand that operates multiple touchpoints for customers and audiences, in an arts, heritage, film, TV, government or education environment.
The successful agency must be able to demonstrate previous experience of achieving a range of KPIs and campaign metrics within multiple campaign briefs, including commercial and engagement.

Award information

Awarded date

27 January 2025

Contract start date

1 March 2025

Contract end date

28 February 2027

Total value of contract

£400,000

This contract was awarded to 1 supplier.

AKA Promotions Limited

Address

117 Shaftesbury Avenue, London, United Kingdom, WC2H 8AF

Reference

None

About the buyer

Contact name

Selina Muir

Address

BFI
21 Stephen Street
London
W1T 1LN
United Kingdom

Telephone

020 7173 3298

Email

selina.muir@bfi.org.uk