Published date: 30 July 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 16 July 2021, 12pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

  • Sales or marketing software package - 48481000

  • Programming services of packaged software products - 72210000

    • Sales, marketing and business intelligence software development services - 72212480

    • Sales or marketing software development services - 72212481

    • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

North East

Value of contract

£29,000

Procurement reference

NCL001-DN554220-09657172

Published date

30 July 2021

Closing date

16 July 2021

Closing time

12pm

Contract start date

28 July 2021

Contract end date

9 September 2021

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n

Award information

Awarded date

26 July 2021

Contract start date

28 July 2021

Contract end date

9 September 2021

Total value of contract

£28,260

This contract was awarded to 1 supplier.

Crunch DMC Ltd

Address

SF7 Ethos Building,
Kings Road
Swansea
Powys
SA1 8AS
United Kingdom

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Natalie Morton

Address

Newcastle University
Procurement Services, Kingsgate
Newcastle
NE1 7RU
United Kingdom

Telephone

+44 1912086396

Email

natalie.morton@ncl.ac.uk

Website

https://www.ncl.ac.uk