Published date: 1 August 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 9 August 2019

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing management consultancy services - 79413000

Location of contract

London

Value of contract

£30,000 to £40,000

Procurement reference

Frontline Invitation to Tender: Digital Marketing & Social Media Campaign Management

Published date

1 August 2019

Closing date

9 August 2019

Contract start date

4 September 2019

Contract end date

31 August 2020

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Our mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to be leaders in social work and broader society. In September 2019, Frontline will begin the recruitment of its 7th cohort of participants. This has created an exciting opportunity for a single Facebook or Google accredited supplier to work with us on delivering and monitoring a targeted digital marketing strategy, with particular focus across our social media channels, to drive applications to our leadership development programme and undergraduate opportunities.

The main objectives of the campaign are to:
• Increase brand awareness of Frontline to help drive applications for the Leadership Development Programme.
• Target and attract underrepresented groups both within our the social work profession and in our existing cohorts.
• Increase brand reach and engagement levels across key social media channels (Facebook, Instagram & LinkedIn).
• Increase conversion rates for key goals e.g. Application numbers and website traffic.

The deadline for tender submissions is Friday 9 August, and the campaign will need to be underway by September 2019.

To submit a response for this project and to view the full invitation to tender document, please contact Ellie Fletcher (Communications Manager): ellie.fletcher@thefrontline.org.uk.

More information

Attachments

About the buyer

Contact name

Ellie Fletcher

Address

41 Brunswick Square
London
WC1N 1AZ
England

Telephone

07528040027

Email

ellie.fletcher@thefrontline.org.uk

Website

www.thefrontline.org.uk