Published date: 26 March 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.


Closing: 14 May 2024, 11:59pm

Contract summary

Industry

  • Advertising services - 79341000

Location of contract

E20 1JQ

Value of contract

£0

Procurement reference

IT-117-3412-BC/03412

Published date

26 March 2024

Closing date

14 May 2024

Closing time

11:59pm

Contract start date

1 July 2024

Contract end date

30 May 2028

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates.

If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

More information

Links

Additional text

If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.

Is a Recurrent Procurement Type? : Yes

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Ahmed Akram

Address

1 Redman Place
Stratford
London
E20 1JQ
United Kingdom

Telephone

01619577886

Email

Ahmed.Akram@BritishCouncil.Org