Published date: 28 July 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 22 August 2022, 12pm

Contract summary

Industry

  • Public relations services - 79416000

  • Public relations management services - 79416100

  • Public relations consultancy services - 79416200

Location of contract

United Kingdom

Value of contract

£15,000

Procurement reference

WWF/CF023/0003

Published date

28 July 2022

Closing date

22 August 2022

Closing time

12pm

Contract start date

5 September 2022

Contract end date

5 September 2023

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

We are looking to work with a PR/marketing agency with experience of working with HNWs and Philanthropists to act as an adviser and help us test and deliver a marketing strategy via paid media as an acquisition tool to drive the 2030 Circle's growth rate over 12 months. We believe this approach will help create a fertile ground for direct approaches, communications, and events as a result of increased visibility in our key audience. (Please click on the linked document to find out more on 2030 Cicle)

Our target audience would be HNW Philanthropists (those embarking on an enviro philanthropy journey), wealth/philanthropy advisors, and business and finance leaders/executives, board members, investors, financial institutions, senior sustainability/CSR professionals.

We are seeking an agency with experience of working with HNWs and Philanthropists to advise on the best approach and strategy for paid media/PR as an external Acquisition Tool to drive the 2030 Circle's growth rate. This could involve editorial and advertorial opportunities, both print and digital, and on social channels such as LinkedIn. Any strategy would need to emphasise a feeling of community and demonstrate strength in the collective.
Expected deliverables
We would like any proposed tactics and strategy to feature a clear set of deliverables and rationale, such as: research and interviews; profiles; types of PR pitches and suggested content/topics e.g. banner ads/op-eds/blog posts; suggested influencers; and a timeline of activity over the next 12 months. Please also supply some previous case studies of working on strategies aimed at HNW audiences.

More information

Attachments

About the buyer

Contact name

Lisa Paul

Address

The Living Planet Centre,Brewery Road
Woking
GU214LL
England

Email

lpaul@wwf.org.uk