Partnership Marketing Agency

Contract summary

Industry

• Advertising campaign services - 79341400

Location of contract

United Kingdom

Value of contract

£600,000 to £900,000

Procurement reference

SR1870543729

Published date

22 July 2024

Closing date

20 May 2024

Closing time

3:30pm

Contract start date

17 June 2024

Contract end date

16 June 2026

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

---

Description

Partnership marketing is a key channel in the communications mix. It will enable HMRC to extend its campaign reach, as well as find customers that are harder/impossible to reach through HMRC's own channels and paid advertising. The Director of Communications and CSLT have agreed to the need for partnership marketing. Partnership marketing involves working with third party organisations that will communicate on behalf of HMRC to their audience, leveraging the audience's trust in that organisation. These are mutually beneficial partnerships that meet both parties' objectives and audience need. HMRC requires an external partnership marketing agency to deliver this work. A partnership marketing agency has the necessary and unique skill set, experience, tools/systems, and human resources - which are not available within HMRC. The successful agency would support HMRC in building relationships with a diverse range of organisations and amplify messages to the HMRC's varying audiences.

---

More information

Attachments

• Joint Schedule 1 (Definitions)_v1.0.pdf
• Contract schedules

• Joint Schedule 2 (Variation Form)_v1.0.pdf
• Contract schedules

• Joint Schedule 3 (Insurance Requirements)_v1.0.pdf
• Contract schedules

• Joint Schedule 4 (Commercially Sensitive Information)_v1.0.pdf
• Contract schedules

• Joint Schedule 5 (Corporate Social Responsibility)_v1.0.pdf
• Contract schedules

• Joint Schedule 6 (Key Subcontractors)_v1.0.pdf
• Contract schedules

• Joint Schedule 10 (Rectification Plan)_v1.0.pdf
• Contract schedules

• Joint Schedule 7 (Financial Difficulties)_v1.0.pdf
• Contract schedules

• Joint Schedule 11 (Processing Data)_v1.0_redacted.pdf
• Contract schedules

• Joint Schedule 12 (Supply Chain Visibility)_v1.0.pdf
• Contract schedules

• Order Schedule 2 - Staff Transfer_v1.0.pdf
• Contract schedules

• Order Schedule 3 (Continuous Improvement)_v1.0.pdf
• Contract schedules

• Order Schedule 4 - (Proposal)_v1.0redacted.pdf
• Contract schedules

• Order Schedule 5 (Pricing Details)_v1.0_redacted.pdf
• Contract schedules

• Order Schedule 7 (Key Agency Staff)_v1.0_redacted.pdf
• Contract schedules

• Order Schedule 8 (Business Continuity and Disaster Recovery)_v1.0.pdf
• Contract schedules

• Order Schedule 9 (Security)_v1.0_redacted.pdf
• Contract schedules

• Order Schedule 10 (Exit Management)_v1.0.pdf
• Contract schedules

• Order Schedule 14 (Service Levels)_v1.0.pdf
• Contract schedules

• Order Schedule 15 (Order Contract Management)_v1.0.pdf
• Contract schedules

• Order Schedule 16 (Benchmarking)_v1.0.pdf
• Contract schedules

• Order Schedule 20 (Brief)_v1.0.pdf
• Contract schedules

• RM6124-Client-Letter-of-Appointment-DPS-Schedule-6_redacted.pdf
• Contract schedules

• RM6124-Core-Terms.pdf
• Contract schedules

---

Award information

Awarded date

24 June 2024

Contract start date

25 June 2024

Contract end date

24 June 2026

Total value of contract

£600,000

This contract was awarded to 1 supplier.

23REDLimited

---

About the buyer

Contact name

ian anderson

Address

2 Dearmans Place
Trinity Bridge House
Salford
M3 5BS
England

Email

ian.anderson1@hmrc.gov.uk