Published date: 23 May 2019

Last edited date: 6 July 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 15 February 2019, 11:59am

Contract summary

Industry

  • Advertising services - 79341000

Location of contract

United Kingdom, Isle of Man, Channel Islands

Value of contract

£3,000,000

Procurement reference

RD1002132

Published date

23 May 2019

Closing date

15 February 2019

Closing time

11:59am

Contract start date

1 March 2019

Contract end date

31 March 2021

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include:
• insight generation
• audience analysis - particularly for parents, young people and employers.
• brand and creative strategy - for T Levels
• portfolio strategy for wider tech ed reform
• complete campaign solution - balancing national and regional targeted communications
• media strategy development
• planning, design and execution of the campaign
• model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2)
• evaluation strategy and delivery method

Award information

Awarded date

28 February 2019

Contract start date

1 March 2019

Contract end date

31 March 2021

Total value of contract

£3,000,000

This contract was awarded to 1 supplier.

Havas Worldwide London Ltd

Address

, Havas House, Hermitage Court, Hermitage Lane, Maidstone, Kent, ME16 9NT

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Louise Hardy

Address

2 St Paul's Place,
Sheffield
S1
England

Telephone

01142742272

Email

helen.hilditch-hayes@education.gov.uk