Published date: 4 July 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.


Closing: 29 July 2025, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

North West

Value of contract

£0 to £50,000

Procurement reference

MT234996

Published date

4 July 2025

Closing date

29 July 2025

Closing time

12pm

Contract start date

11 August 2025

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The campaign will focus on encouraging residents across the Liverpool City Region to move up the waste hierarchy, and to acknowledge that while recycling is vital, there are more environmentally friendly ways to reduce waste via reuse. The campaign should highlight environmental, emotional and financial benefits of reuse.
MWDA would like to run the campaign over two phases, Phase 1 during October and November 2025 and phase 2 during January-March 2026
Messaging will be provided by MWDA - 4 messages for outdoor during Phase 1, and 4 messages for social media and digital online during Phase 2
The chosen agency will need to provide the design for the messaging and will need to provide a suite of marketing collateral based on the channels/platforms chosen for the campaign.
The chosen agency will be asked to plan a 5-month campaign using a potential mix of platforms/channels inc. outdoor billboards and/or transport for Phase 1, and paid for social media, online advertising such as Google Display adverts for Phase 2.
The agency will recommend how they think the campaign should be delivered for maximum impact within budget.
The tone of the campaign should ideally be empowering, informative, and action-oriented, with a touch of local relevance and positivity and will encourage residents to consider their behaviour with waste, through the lens of reuse.
We have used audience segmentation from a previous research project to narrow down our target audience. We will be targeting 'Aspiring Upcyclers' and 'Practical Reusers', aged 18+ who live in the Liverpool City Region. (Behaviour profiles for these target audience can be found later in the document).
The target area for the campaign will be the 6 districts of the Liverpool City Region.

More information

Links

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Lesley Worswick

Address

7 th Floor
No. 1 Mann Island
Liverpool
L3 1BP
England

Telephone

+44 1512551444

Email

procurement@merseysidewda.gov.uk

Website

http://https://www.merseysidewda.gov.uk/