Smoking Cessation Website, Social Media & PR Campaign - Yorkshire and Humber

Contract summary

Industry

• Marketing management consultancy services - 79413000

• Public relations services - 79416000

Location of contract

Yorkshire and the Humber

Value of contract

£107,533

Procurement reference

RFQ-HNYICB/2024/60/LP

Published date

7 January 2025

Closing date

6 December 2024

Closing time

4pm

Contract start date

16 December 2024

Contract end date

15 December 2026

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

NHS Humber and North Yorkshire ICB has agreed to work with local authority colleagues across, East Yorkshire, North Yorkshire, Northern Lincolnshire, West Yorkshire and South Yorkshire to pool financial resources to support the delivery of a smoking cessation mass media campaign across the Yorkshire and Humber region. This will mean the smoking cessation mass media campaign will cover the following local authority areas: Wakefield, Leeds, Kirklees, Calderdale, Bradford, Doncaster, Sheffield, Barnsley, Rotherham in addition to Kingston upon Hull, East Riding of Yorkshire, North East Lincolnshire, North Lincolnshire, City of York and North Yorkshire.

As part of the smoking cessation mass media campaign, it has been identified that associated communication assets - website, social media and public relations are required to further support and signpost the Yorkshire and Humber population to information, advice and guidance on how to stop / quit smoking.

The requirements include but not limited to:
• Website - creation, production and launch of a smoking cessation website.
• Search engine optimisation (SEO) - to amplify and raise the profile of the website.
• Social Media Strategy - development of a social media strategy with ongoing support, including social media toolkit.
• Digital and social media paid for advertising - during the smoking cessation mass media campaign.
• Public Relations (PR) support - Pin the lead up to, and during the mass media smoking cessation campaign period.

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Award information

Awarded date

13 December 2024

Contract start date

16 December 2024

Contract end date

15 December 2026

Total value of contract

£107,533

This contract was awarded to 1 supplier.

ESKIMOSOUP LIMITED

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About the buyer

Address

Health House
Grange Park Lane
WILLERBY
HU10 6DT
England

Email

hnyicb.procurement@nhs.net