SEO Audit Website Refresh

Contract summary

Industry

• IT services: consulting, software development, Internet and support - 72000000

Location of contract

M2 3HQ

Value of contract

£19,040

Procurement reference

PR2235

Published date

20 December 2024

Closing date

11 December 2024

Closing time

12pm

Contract start date

2 January 2025

Contract end date

25 March 2025

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

The website refresh project will deliver a core part of our DDaT strategy and make sure we have the right content presented in the right way to meet user needs.
This comprehensive SEO review of www.ombudsman.org.uk will optimise search engine performance and increase findability and organic traffic. This will help people to find our service when searching online.

Scope of work:
1. Site audit:
o Analyse the website's technical SEO elements (including site speed, mobile responsiveness, indexation issues).
o Evaluate the infrastructure of the website, including URL architecture, redirection chains, internal linking and navigation.
o Identify any potential issues with broken links, redirects, or duplicate content.
o Identify any necessary UX improvements.
2. On-page SEO:
o Review content quality and assess the use of target keywords across key pages.
o Review meta tags, headings and content for optimisation opportunities.
o Evaluate image optimisation, including alt text and file sizes.
3. Content analysis:
o Review the quality and relevance of existing content.
o Provide recommendations for new content, keywords or updates to existing pages based on keyword research and user intent.
4. Backlink analysis:
o Conduct a backlink audit to assess the quantity and quality of backlinks.
o Identify harmful or low-quality backlinks that may negatively affect SEO performance.
o Provide recommendations for backlink strategy.
5. Competitor analysis:
o Analyse the SEO performance of key competitors.
o Identify gaps or opportunities in content, keywords and overall strategy.
6. Skills building
o Train the in-house team and build their skills so they can make ongoing SEO improvements.
7. Reporting:
o Provide a detailed report with findings, prioritised recommendations, and a roadmap for SEO improvements.
o Include a clear action plan for short and long-term SEO goals.
Deliverables:
• KPIs and benchmarking to measure success
• Site audit report
• Keyword analysis and recommendations
• On-Page SEO recommendations
• Backlink profile analysis
• Competitor SEO analysis
• Training for in-house team
• Final SEO review report with actionable next steps
Agency requirements
• A user and client-centred approach
• Extensive experience of carrying out technical and content SEO audit reviews
• Experience of meeting full WC3 Web Content Accessibility Guidelines and Accessibility Regulations 2018

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Award information

Awarded date

19 December 2024

Contract start date

2 January 2025

Contract end date

25 March 2025

Total value of contract

£19,040

This contract was awarded to 1 supplier.

CACI Limited

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About the buyer

Contact name

Leslie Hopcroft

Address

Millbank Tower
LONDON
SW1P4QP
England

Telephone

07387 864324

Email

les.hopcroft@ombudsman.org.uk