Published date: 6 June 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 17 May 2025, 5pm

Contract summary

Industry

  • Research services - 73110000

Location of contract

United Kingdom

Value of contract

£399,994.25

Procurement reference

CW101138

Published date

6 June 2025

Closing date

17 May 2025

Closing time

5pm

Contract start date

2 June 2025

Contract end date

31 December 2027

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

HMRC is running communications campaigns about MTD for Income Tax. These began in 2024 and will continue into 2026 and beyond. These campaigns aim to raise awareness about MTD for Income Tax with sole traders, landlords and agents, to encourage them to take action to prepare for the change and encourage those who are eligible to sign up voluntarily.
HMRC are seeking a supplier to undertake research to assess the effectiveness of these campaigns in raising awareness and encouraging sole traders and landlords to take action to prepare.
Findings will inform the design and targeting of subsequent campaigns.

Award information

Awarded date

15 May 2025

Contract start date

2 June 2025

Contract end date

31 December 2027

Total value of contract

£399,994.25

This contract was awarded to 1 supplier.

Verian Group UK Ltd

Address

4 Millbank

London

SW1P 3JA

Reference

Companies House number: 200972524

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Kimberley Rice

Address

100 PARLIAMENT STREET
LONDON
SS991AA
England

Telephone

07891838315

Email

kimberley.rice@hmrc.gov.uk