Published date: 12 September 2018

Last edited date: 12 September 2018

This notice was replaced on 31 May 2019

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 31 May 2019)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Public relations consultancy services - 79416200

Location of contract

Scotland

Value of contract

£37,500

Procurement reference

tender_185353/707185

Published date

12 September 2018

Closing date

25 September 2018

Contract start date

26 October 2018

Contract end date

29 March 2019

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The National Lottery Promotions Unit (NLPU) wishes to appoint a service provider to deliver an innovative, high impact, creative and insight driven PR campaign which will generate traditional coverage and digital impact at a local level targeting Dundee and the immediate surrounding areas. The objectives of the campaign will be:
- To win the hearts and minds of people in Dundee by showing them the impact National Lottery money has had in the locale through funding to a wide variety of projects, large and small. We want to tap into a sense of pride and recognition that the National Lottery funds local and relevant projects in their community. We want people in Dundee to view the National Lottery as having people at its heart and making extraordinary things happen.
- To acknowledge the £19 million of funding the National Lottery has invested in the V&A Dundee but not focus the campaign on it. Instead we see it as a catalyst to show all the investment into the other arts, education, environment, health, heritage, sport and voluntary/charity projects within the local area and tell the wider impact story of National Lottery funding to Dundee's regeneration. The V&A Dundee is scheduled to launch mid-September. We propose starting our campaign from late October, following the launch, once the noise around it has started to taper off.
- To have an overarching theme that would span the campaign lifetime (October 2018 to March/April 2019).
- To target Lottery players as our audience (70% of the UK adult population) but we would be looking to target as wide an audience as possible in the Dundee and surrounding area with this campaign. Our baseline research shows that only 34 per cent of people in the Dundee, Perth and Fife area can name one or more projects in their local area.

We would like to increase this number.
- To provide evidence to our audience of how the National Lottery has changed life for the better in their community. While size and scale is important - and the V&A certainly shows what a large investment looks like - so too is local, small and relevant and the bids should feature projects which resonate with the local audience.
- For the successful agency to think carefully about how the campaign can work for young adults (aged 18-25 years-old) and should not apply a one size fits all approach. We know they do not consume media in a traditional fashion and consideration should be given for bespoke activity in this area either through digital influencers, bespoke media partners or other targeted activity.
- This will be a test and learn campaign so the bidders should consider how their ideas might be replicated/upscaled to be used in other areas of Scotland further into 2019/20.

Servie Providers are require to propose:
- A PR campaign that takes consideration of the requirements and objectives mentioned in Section 3 above.
- Evidence of how the National Lottery has changed life for the better in the Dundee area.

More information

Links

About the buyer

Contact name

Barry Higgins

Address

1 Plough Place
London
EC4A 1DE
England

Telephone

0345 4 10 20 30

Email

Procurement@biglotteryfund.org.uk

Website

https://www.biglotteryfund.org.uk/