Published date: 14 June 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 March 2024, 5pm

Contract summary

Industry

  • Research services - 73110000

Location of contract

United Kingdom

Value of contract

£494,610

Procurement reference

SR1729558270

Published date

14 June 2024

Closing date

4 March 2024

Closing time

5pm

Contract start date

13 May 2024

Contract end date

12 May 2028

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The contract is for the supply of research services for a mixed-method research project to gain unique insight into the experiences, interactions with and perceptions of HMRC for our Individuals customer group. It includes three annual surveys.
The survey method will utilise random probability sampling to provide HMRC with robust, objective measures of customer experience and perceptions.
Thematic coverage of the survey gives ExCom, internal and external stakeholders high-level credible evidence, supporting HMRC to identify positive experiences and areas where improvements are required strategically. Good customer experience is essential for healthy tax administration. Annual customer data enables HMRC to track progress against the Charter, our Customer Value Propositions, and Strategic Objectives, including attitudes to compliance. Capturing Individuals' perceptions of HMRC's reputation, informs tailored communication approaches that support HMRC's vision to be a trusted, modern tax and customs department.

More information

Attachments

Award information

Awarded date

13 May 2024

Contract start date

13 May 2024

Contract end date

12 May 2028

Total value of contract

£494,610

This contract was awarded to 1 supplier.

Kantar Public UK Limited (trading as Verian)

Address

4 Millbank,
London,
SW1P 3JA

Reference

Companies House number: 13663077

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Sajid Allibhaye

Address

Trinity Bridge House
2 Dearmans Place
Salford
M3 5BS
United Kingdom

Email

sajid.allibhaye@hmrc.gov.uk