Published date: 4 January 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 6 November 2020, 12pm

Contract summary

Industry

  • Advertising campaign services - 79341400

  • Health services - 85100000

  • Community health services - 85323000

Location of contract

B4 7WB

Value of contract

£0

Procurement reference

QU344 - AWARD

Published date

4 January 2021

Closing date

6 November 2020

Closing time

12pm

Contract start date

4 January 2021

Contract end date

3 May 2021

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The successful provider will be expected to scope a potential campaign and social media approaches to increase active mobility with minority populations, specifically with reference to increasing walking and cycling. They will be expected to produce options that contain effective media approaches that will focus on BAME communities in 10 target wards of Birmingham, to specifically promote walking and cycling opportunities and encourage and increase in uptake of these opportunities.

The successful provider needs to formulate three ideas/concepts to us so that we have options to select from:
o We expect the agreed idea/concept/option to be developed by you, the provider
o We expect you, the provider to supply assets, to include artwork if necessary, to support the campaign, this will be in line with the agreed advertising channels and/or media selected to reach out to the target communities

In the development of specific messages, considerable insight has already been carried out, we expect the findings of this work to be reflected in the concepts and options presented. For example:

To gain an understanding of the requirements for the campaign, multiple surveys related to physical activity were completed in early 2020. These surveys were called Seldom Heard Voices and as the name suggests gained the views of multiple different groups that have previously rarely been heard. These groups included different ages, ethnicities and people with disabilities.

We expect the successful provider to start their work from w/c 7th December 2020,and be in a position to present the findings no later than the 31st December 2020 and Final Option Agreement / Produced with the Council early January 2021. Following the commission findings presented in December the Council then expect the campaign will be piloted in February, March and April of 2021.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000.

Your completed quotation submission should be returned by noon 6th November 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

Award information

Awarded date

24 December 2020

Contract start date

4 January 2021

Contract end date

3 May 2021

Total value of contract

£20,000

This contract was awarded to 1 supplier.

Hawkmoth Consulting

Address

Kemp House 160 City Road , London, United Kingdom, EC1V 2NX

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Manjit Samrai

Address

10 Woodcock Street
Birmingham
West Midlands
B4 7WB
United Kingdom

Telephone

0121 303 0349

Email

manjit.samrai@birmingham.gov.uk