Published date: 11 July 2024

This notice was replaced on 11 July 2024

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 11 July 2024)

Awarded contract - This means that the contract has been awarded to a supplier.


Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV3 4PE

Value of contract

£370,000 to £1,200,000

Procurement reference

CF-0325200D8d000003VQwdEAG

Published date

11 July 2024

Closing date

30 May 2024

Closing time

12pm

Contract start date

22 July 2024

Contract end date

21 July 2027

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development.
research (including qualitative communications development work and pre-testing) and
communications evaluations.
It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our
campaigns are as strong as possible and have met KPI's. The successful supplier will be
required to help AHDB to evaluate our communications, but also help us to develop and
optimise winning creative campaigns, as well as ensuring value for money for levy payers
is provided.
AHDB has two main campaign which represent the majority of its marketing spend. It likely
that it is solely these two campaigns which will utilise this type of the evaluation and creative
testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your
family for less.


Award information

Awarded date

26 June 2024

Contract start date

22 July 2024

Contract end date

21 July 2027

Total value of contract

£1,200,000

This contract was awarded to 1 supplier.

two ears one mouth ltd

Address

Unit 7, The Court Holywell Business Park, Northfield Road, Southam,, Southam, CV47 0FS

Reference

None

Supplier is SME?

Yes


About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk