Published date: 11 July 2024
This notice was replaced on 11 July 2024
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 11 July 2024)
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Market research services - 79310000
Location of contract
CV3 4PE
Value of contract
£370,000 to £1,200,000
Procurement reference
CF-0325200D8d000003VQwdEAG
Published date
11 July 2024
Closing date
30 May 2024
Closing time
12pm
Contract start date
22 July 2024
Contract end date
21 July 2027
Contract type
Service contract
Procedure type
Call-off from a dynamic purchasing system
A mini-competition or direct purchase from a pre-established dynamic purchasing system.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
AWARDED. AHDB was looking to procure a partner agency to work across its campaign evaluation and creative development work. This formed part of a 12-month agreement with the option to extend for a further two additional 12-month periods. With the aim to make the creative process as efficient as possible and to build an ongoing relationship, we would like to appoint a single supplier for all of our creative development.
research (including qualitative communications development work and pre-testing) and
communications evaluations.
It is vital that we can prove to ourselves, and to our levy-payers and stakeholders that our
campaigns are as strong as possible and have met KPI's. The successful supplier will be
required to help AHDB to evaluate our communications, but also help us to develop and
optimise winning creative campaigns, as well as ensuring value for money for levy payers
is provided.
AHDB has two main campaign which represent the majority of its marketing spend. It likely
that it is solely these two campaigns which will utilise this type of the evaluation and creative
testing work. These campaigns are the "Let's Eat Balanced" (LEB) and Pork's Feed your
family for less.
Award information
Awarded date
26 June 2024
Contract start date
22 July 2024
Contract end date
21 July 2027
Total value of contract
£1,200,000
This contract was awarded to 1 supplier.
two ears one mouth ltd
Address
Unit 7, The Court Holywell Business Park, Northfield Road, Southam,, Southam, CV47 0FS
Reference
None
Supplier is SME?
Yes
About the buyer
Contact name
Sarah Waters
Address
AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB
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