Published date: 28 May 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 15 April 2024, 11:59pm

Contract summary

Industry

  • Multimedia software package - 48520000

Location of contract

London

Value of contract

£49,281

Procurement reference

tender_341965/1359843

Published date

28 May 2024

Closing date

15 April 2024

Closing time

11:59pm

Contract start date

22 April 2024

Contract end date

15 June 2024

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The Branding Workstream of the FCCRAS Programme at City of London Police appointed Bray Leino (via Bloom) to deliver the scope of the Branding work, after a competitive procurement process managed by CoL Commercial last year. Bray Leino has been delivering the scope of the works as contracted but due an unforeseen delay in the overall programme (not related to Bray Leino), we are recommending to introduce a 4-7 week piece of extra scope into the workstream. This will see Bray Leino in conjunction with a supply chain partner of theirs Innovation Bubble (behavioural science experts who have backgrounds in consumer and business psychology) deliver creative and user testing of the design concepts we have agreed to take forward for final decision. This exercise will allow members of the public, victims and our stakeholder community to provide feedback around the brands, names, colours etc and assist us with data to support recommendations and decisions on which new Brand to select. Bray Leino are the only agency that can deliver this work as the brand concepts are their designs.

The Creative Testing Scope will allow us:

1) To identify which brand proposition most effectively enhances:
- initial engagement
- fosters comprehension
- cultivates trust
- clarifies understanding
- and accurately shapes public perception

for the target audience

2) To identify which brand proposition most effectively enhances:
- initial engagement
- fosters comprehension
- cultivates trust
- clarifies understanding
- and accurately shapes public perception
for the target audience
Headline Objectives: Understand the overall response to each route and specifics including:
1. Initial response
2. Comprehension of:
- Purpose and scope
- Behaviour expectation
- The service as a national service but one led by the police (ideally City of London Police but understanding authority of police most important both for and opposed to)

Award information

Awarded date

15 April 2024

Contract start date

22 April 2024

Contract end date

15 June 2024

Total value of contract

£49,821

This contract was awarded to 1 supplier.

Bray Leino Limited

Address

1-6 Brighton Mews, Bristol

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Lewis Dance

Address

Guildhall
London
EC2P 2EJ
England

Email

lewis.dance@cityoflondon.gov.uk