Consumer Research, Customer Profiling & Research Analysis Services for HS2 Ltd Stations - Customer Analysis

Contract summary

Industry

• Market research services - 79310000

• Social research services - 79315000

Location of contract

Any region

Procurement reference

tender_265060/925137

Published date

15 February 2021

Closing date

19 February 2021

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

HS2 Ltd has committed in its Stations Vision to deliver a new benchmark in customer experience which will be achieved by understanding its customer profiles in detail and proffering services and an experience that meets their needs.

HS2 Ltd's ambition is to optimise the potential for commercial revenue generation for each HS2 station by way of understanding the consumer profile at each location, defining its proposition and identifying the appropriate level of commercial activity (principally retail, food & beverage and leisure provisions), including the potential for advertising.

To support this ambition, HS2 Ltd is seeking a supplier to conduct and attain research data in the following fields:

- UK Consumer Trends - using desk research and specific surveys to keep abreast of changing consumer behaviours by generation to enable HS2 Ltd to create the appropriate customer service and commercial offers;

- Qualitative Research - to develop profiles for each station location to ensure each station offer meets the needs of its travellers, local office workers and residents;

- Qualitative Research - to gain attitudinal insight amongst the HS2 customer base to guide service development and communications; and

As part of the provision the supplier will be required to:

- Utilise the above-mentioned data to provide insight and retail analysis to guide the design and implementation of the retail offer at each station location;

- Undertake benchmarking to identify relevant concepts of service and retail offers in other markets which may be appropriate to HS2 station locations; and

- Produce reports and summary packs for each HS2 station, in order to present the findings of the research, analysis and benchmarking exercises undertaken.

To assist HS2 Ltd in determining the most appropriate route to market for its requirements, in this present instance HS2 Ltd is seeking expressions of interest from potential suppliers. Should your organisation therefore be interested in tendering for this contract, please email emily.scott@hs2.org.uk by no later than 19 February 2021.

Please note:
1) This notice is not a call for competition.
2) This procurement may be launched in due course by the publication of a ContractsFinder Opportunity Notice (subject to the Procurement Procedure elected to be used by HS2 Ltd). However, HS2 Ltd reserves the right to perform an alternative procurement procedure.
3) HS2 Ltd reserves the right not to commence any procurement or award any contract in respect of this opportunity.
4) The information contained in this notice may be subject to change. Insofar as is permitted by law, HS2 Ltd shall not be liable for any losses incurred by any party as a result of reliance on the information contained / linked herein.

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About the buyer

Contact name

Emily Scott

Address

Two Snowhill, Snowhill Queensway
Birmingham
B4 6GA
England

Email

emily.scott@hs2.org.uk