Published date: 22 May 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 28 February 2018

Contract summary

Industry

  • Marketing management consultancy services - 79413000

  • Public relations consultancy services - 79416200

Location of contract

Any region

Value of contract

£1

Procurement reference

BIG001-0872

Published date

22 May 2018

Closing date

28 February 2018

Contract start date

28 March 2018

Contract end date

27 May 2019

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The scope of this brief does not include the delivery of an external-facing campaign but we need a brand that has the potential to campaign against the proposition that is agreed upon.

Lot 1:

- Overarching narrative that will be clearly articulated and easily accessible for every staff member and every area of work. The narrative should be developed into impact measures that will be used to tell the story of the impact of National Lottery funding.

Lot 2:

- Brand architecture to include:
o Brand purpose that speaks to the One National Lottery purpose and our strategy People in the Lead.
o Creative identity to work across all channels
o Visual identity, potentially new name and logo (includes all elements of visual ID - colours, typography, photography, graphic devices, etc, from territories and concepts through to full set of guidelines)
o Verbal identity
- Resources and assets for colleagues across the Fund and grantholders to use that are accessible, creative, achieve stand out and are cost effective
- Strategic support on evaluation framework and market research
- Strategic support on brand governance framework
- Internal engagement strategy and implementation of an internal behaviour change programme across the organisation. The agency will be required to plan and shape the programme and deliver training so the roll-out can be managed internally.
- Strategic support on an external engagement strategy and integrated communications plan
- Idea generation on how this work could emerge into campaign(s) that meet the aims of the organisation

Award information

Awarded date

28 March 2018

Contract start date

29 March 2018

Contract end date

27 May 2019

Total value of contract

£0

This contract was awarded to 1 supplier.

23RED LIMITED

Address

20 NORTHDOWN STREET
N1 9BG
GB

Reference

Companies House number: 03974936

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Procurement Manager

Address

1 Plough Place
LONDON
EC4A1DE
England

Email

procurement@biglotteryfund.org.uk