Published date: 5 May 2021
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing services - 79342000
Location of contract
MK7 6AA
Value of contract
£0
Procurement reference
Digital Customer Experience and Optimisation Design Services/RES/PRO/2021
Published date
5 May 2021
Closing date
7 June 2021
Closing time
12pm
Contract start date
3 November 2021
Contract end date
2 November 2025
Contract type
Service contract
Procedure type
Restricted procedure (above threshold)
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
This procedure can be used for procurements above the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.
Summary of Key Requirements
• Analysis
• Journey Mapping
• Journey Design
• Digital Maturity
• Design Standards
• CRM Optimisation
• CRO Optimisation
• SEO and Content Optimisation
Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download:
https://in-tendhost.co.uk/openuniversity/
About the buyer
Contact name
Procurement Team
Address
Walton Hall
MILTON KEYNES
MK76AA
England
Website
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Closing: 7 June 2021, 12pm
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