Published date: 5 May 2021
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising services - 79341000
Direct marketing services - 79342100
Promotional services - 79342200
Marketing management consultancy services - 79413000
Location of contract
United Kingdom
Value of contract
£150,000
Procurement reference
BC/01672
Published date
5 May 2021
Closing date
3 March 2021
Closing time
10am
Contract start date
15 March 2021
Contract end date
15 March 2022
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The British Council Schools UK Marketing team is planning its annual marketing campaign for 2021 targeting teachers in all UK schools, supported by market research and insight into teachers. Instead of running individual campaigns for different Schools programmes, the British Council will consolidate its marketing budget to deliver an integrated annual campaign promoting the whole schools offer, with integrated campaigns across the year for individual programmes to help ensure each programme meets its relevant recruitment targets.
The aim is to reach 300,000 school teachers in the United Kingdom between March 2021 and February 2022 within the British Council's target groups of Keen to Learn (KTL) (approx. 160k), Internationalists (80k), Language Lovers (80k), with messaging appropriately tailored by audience. 50% of communications should be served to and successfully reach the Keen to Learn target group, with the remainder split equally between Internationalists (25%) and Language Lovers (25%).
Ideally the Supplier will be able to cross reference the British Council audience segments with its own teacher profiles to deliver relevant content to appropriate audiences at a suitable time.
As part of the annual campaign, it is hoped the supplier can reach or engage with 25% of its registered teacher users in the United Kingdom, within the appropriate target audience groups of Keen to Learn, Internationalists and Language Lovers, or 300,000 readers, whichever figure is higher.
More information
Previous notice about this procurement
- Opportunity
- Published 17 February 2021
Additional text
-
Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process.
Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.
Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the RFP.
Award information
Awarded date
15 March 2021
Contract start date
15 March 2021
Contract end date
15 March 2022
Total value of contract
£75,000
This contract was awarded to 1 supplier.
TES Global Ltd
Address
20 Red Lion Square
London
WC1R 4HQReference
Companies House number: 02017289
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Address
Bridgewater House
Manchester
M15 5TS
England
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Closing: 3 March 2021, 10am
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