Published date: 7 September 2015
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising services - 79341000
Marketing services - 79342000
Location of contract
North West
Value of contract
£6,000 to £10,000
Procurement reference
Call of Nature 001
Published date
7 September 2015
Closing date
15 September 2015
Contract start date
18 September 2015
Contract end date
2 November 2015
Contract type
Not specified
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
Yes
Description
Aim
To create an engaging behaviour change campaign to persuade homeowners with off mains systems to maintain their system appropriately and people using off mains systems on holiday to answer the call of nature and do the right thing while they're there.
1. Create a series of campaign materials for the public.
2. Adapt existing branding to create brand guidelines for 'Call of Nature' public campaign.
3. Support the launch of a public behaviour change campaign.
Intro
The name of the campaign is 'Call of Nature'. Nature can be adversely affected by pollution and we all need to answer the call of nature and use a toilet. We are asking people to think about nature are how their actions can effect/affect it. It is about encouraging people to take responsibility for their off mains water systems.
Water bodies - rivers, streams and the sea - are adversely affected by poorly maintained off mains sewage systems, typically septic tanks, cess pits, and package sewage treatment works. This campaign is a challenging topic to engage audiences and has large scale ambitions. Householders are responsible for these systems and not the water company.
Mandatories:
The campaign is called 'Call of Nature'.
We envisage the toolkit will include:
• a webpage that partners can link to and materials can be downloaded from
• 3 checklists for residents (one for each type of system)
• a poster / info card for non-residents
• a leaflet / info card with diagrams
• an insert / leaflet on what products not to use and where to go for help
• some illustrations/ designs that can be used on print or on the webpage.
• Copywritten content to explain each of the systems and how to maintain effective ones.
• 4 photographs of people in the North West and supporting case studies
• A short video has already being commissioned to integrate with this work. This video will support the launch of the campaign. It is imperative that this campaign works seamlessly with the video. Further information will be provided once this contract has been awarded.
About the buyer
Contact name
Emma McColm
Address
Morecambe Bay Partnership
Kendal
LA9 7DE
England
Website
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Closing: 15 September 2015
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