In Market Representation Services - AWARD

Contract summary

Industry

• Advertising and marketing services - 79340000

• Marketing services - 79342000

• Direct marketing services - 79342100

Show additional CPV codes for this notice

• Marketing management consultancy services - 79413000

Location of contract

B4 6AT

Value of contract

£0.01 to £188,000

Procurement reference

IT-198-274-2023-WMGC-0010 - AWARD

Published date

11 July 2023

Closing date

26 June 2023

Closing time

12pm

Contract start date

17 July 2023

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

This is an accelerated procedure.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

WMGC as the contracting authority is seeking to contract with in-market representation and delivery partners for a 20.5-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. The aims of this project are:

• To generate and facilitate a pipeline of well-qualified FDI Foreign direct investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region.
• To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme.
• To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences.

Tenderers can bid for one or multiple lots to cover the principal geographies of Australia and Singapore and Malaysia. Activities should be geographically targeted to appropriate areas of Australia, principally states of New South Wales, Queensland and Victoria and Singapore and Malaysia, but consideration will also be given to a supplier's ability to deliver lead generation services in the wider Association of Southeast Asia Nations ASEAN with specific lead generation activity focused on prioritising:

• Creative and Tech
• Modern Business Services
• Data-driven Healthcare
• Low Carbon
• Future Mobility & Advanced Manufacturing

The above are considered priority sectors with opportunities from this geographic market within the budget available. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, education technology, and other digital tech opportunities. The project will also create or build on any existing FDI pipeline in the designated territory of Australia or Singapore & Malaysia. Whilst the target geographies and sectoral opportunities outlined above are indicative of where we anticipate suppliers to undertake proactive lead generation efforts, leads and successful investment projects sourced reactively outside of these parameters may also be considered against the contract's success criteria. In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises, SMEs and larger enterprises.

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Award information

Awarded date

11 July 2023

Contract start date

17 July 2023

Contract end date

31 March 2025

Total value of contract

£120,949.98

This contract was awarded to 2 suppliers.

Foley & Associates Pty Ltd

ORISSA INTERNATIONAL PTE LTD

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About the buyer

Contact name

Charlene Joseph

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483079297

Email

charlene.joseph@wmgrowth.com