Published date: 14 January 2025

This notice was replaced on 14 January 2025

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Early engagement (published 14 January 2025, last edited 14 January 2025)

Closed early engagement


Contract summary

Industry

  • Market and economic research; polling and statistics - 79300000

  • Advertising and marketing services - 79340000

  • Public relations management services - 79416100

Location of contract

North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West

Procurement reference

tender_479589/1441884

Published date

14 January 2025

Closing date

22 January 2025

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

School Teacher Recruitment Marketing Campaign - Strategic Creative Agency
Prior Information Notice (PIN)

To note: This PIN does not signify the commencement of any competitive process and does not constitute any commitment by the Department for Education (DfE). If DfE decides to commence any competitive process(es) as contemplated by this notice, a separate notice(s) will be published at the relevant time.

Purpose of this notice
The purpose of this PIN is to inform the market that DfE is considering how it can further grow the appeal of teaching, to support the government's mission to give every child the best start in life, breaking the link between background and opportunity. This campaign supports the DfE's priority of helping every child achieve and thrive at school - including through our commitment to recruit 6,500 more teachers by the end of the Parliament

This is an opportunity to set the new direction for the high-profile, award-winning School Teacher Recruitment marketing (Teaching) campaign, tackling a challenging, ever-changing graduate recruitment market, working with a fully-integrated, end-to-end government service. Agencies will help us make the most of our Government Communications Service (GCS) remit for communications excellence and innovation.

The main aim of the market engagement is to begin a conversation with the market about the future ambition for the new campaign. We will provide you with an understanding of what services are in and out of scope, the planned procurement, and current thinking on the payment model and timescales. The engagement will detail the importance of Social Value and information regarding the Procurement Act 2023. We will be Inviting questions and feedback during the event and through the questionnaire following this call.

More information

Links

Additional text

How to engage

The Department for Education is holding an introductory market engagement webinar via Microsoft Teams on Thursday 23rd January 2025 which will run for approximately 1 hour, 11am - 12pm. Following the webinar, a questionnaire for agencies to respond to will be sent out via Microsoft forms and Jaggaer (the department's e-sourcing system).

There are several ways to participate in this opportunity and register your organisation's interest in attending the webinar: -
1. If you are already registered on Jaggaer, please link through to project_9682 or ssq_544.
2. Emails have been sent to all organisations who are not registered on Jaggaer. In this instance, please send an email to Core.procurement@education.gov.uk, state your organisation and who will be attending. We will send a Teams invite directly to you with the joining instructions.
3. If you are not registered on Jaggaer and would like to set up an account for this engagement session, please view the "current opportunities" page at Jaggaer https://education.app.jaggaer.com and search for: "Project_9682 or ssq_544 School Teacher Recruitment Marketing Campaign". Please note that all future communications with DfE in respect of additional market engagement will be held via Jaggaer.

Once you have located project_9682 / ssq_544 School Teacher Recruitment Marketing Campaign, please confirm your interest by selecting "Intend to Respond" and "Submit" to receive full access to the opportunity. All relevant documentation will be made available in the Data Room.

All organisations who have expressed an interest in this opportunity, including those who are unable to attend the webinar, will have access to relevant information and any supporting notes which will be made available via the Data Room within Project_9682 / ssq_544 at https://education.app.jaggaer.com.

About the buyer

Address

Cheylesmore House
Coventry
CV1 2WT
England

Email

core.procurement@education.gov.uk