Published date: 17 November 2022

Last edited date: 28 November 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 12 December 2022, 4pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

United Kingdom, Isle of Man, Channel Islands, British Oversea Territories, Europe, Rest of the World

Value of contract

£100,000 to £110,000

Procurement reference

GREAT Food & Drink Social Media & Live selling Campaign 2022-23

Published date

17 November 2022

Closing date

12 December 2022

Closing time

4pm

Contract start date

19 December 2022

Contract end date

7 April 2023

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

The buyer selects a group of potential suppliers to invite to tender.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Authority is looking to appoint a marketing company to help deliver on its GREAT Food & Drink Social Media & Live Selling Campaign 2022-2023 in China.

In order to successfully deliver this contract, bidders must:
1. Have strong Digital event & Video production and promotion expertise with an excellent track record of large-scale and targeted events in China.
2. Have a strong B2C audience base or knowledge of the market to prove effective targeting and conversion and ability to demonstrate this
3. Have a proven track record in delivering digital & virtual events and being able to integrate these as required.
4. Have a proven track record in delivering live selling events, retail partnerships or e-commerce commercial
5. Demonstrate a history of delivering impactful combined government-commercial events such as live streaming, digital campaign deigns & execution
6. Be flexible and able to work with multiple stakeholders in a challenging, high-pressure environment.
7. Demonstrate robust evaluation method to deliver against tactic specific KPIs and success measures aligning with our campaign KPIs of perceptions, awareness and purchase intent and sales ROI.

Details on how to submit a proposal can be found in the attached Digital Marketing Brief

More information

Attachments

About the buyer

Contact name

Stuart Dunn

Address

King Charles Street
LONDON
SW1A2AH
England

Email

stuart.dunn@fcdo.gov.uk