Published date: 7 March 2024

Last edited date: 20 March 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 8 April 2024, 5pm

Contract summary

Industry

  • Miscellaneous business and business-related services - 79900000

Location of contract

United Kingdom

Value of contract

£50,000 to £60,000

Procurement reference

Challenge Fund media analysis and reporting

Published date

7 March 2024

Closing date

8 April 2024

Closing time

5pm

Contract start date

15 April 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

The buyer selects a group of potential suppliers to invite to tender.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Innovate UK Business Connect manage the communications for the UKRI Challenge Fund.

Our objective is to measure performance of our media/social media engagement, in terms of volume/reach, tone and impact, and the impact of that, solely related to the Industrial Strategy Challenge Fund themes. We do not want this to be focused on owned channels (including gov.uk), but on bona fide media (print, broadcast, online) and on third party digital and social media posting/amplification.

The Challenges are part of government's long-term plan to raise productivity and earning power in the UK. They are at varying stages of maturity with some already completed and the final 11 finishing by March 2025.

The 11 Challenge Funds are:
• Accelerating Detection of Disease
• Commercialising Quantum Technologies
• Digital Security by Design
• Driving the Electric Revolution
• Faraday Battery Challenge
• Future Flight
• Industrial Decarbonisation
• Made Smarter Innovation
• Smart Sustainable Plastic Packaging
• Transforming Foundation Industries
• Low Cost Nuclear

We require:
• a single monthly report (April 24-March 25, 12 in total), that tracks and analyses:

 Media profile in terms of reach, sentiment, and quality
 Penetration of key messages - which messages have most and least traction with the media
 Effectiveness of proactive communication and communication tools (press releases, op- eds, thought leadership etc.) 

 Key stories and events
 Spokespeople quoted in the coverage 

 Journalists and media targeting

The reports should include:
• an executive summary 

• charts and commentary
• media highlights

It is important that the analysis is intelligent. For example, we:

- do not want analysis based on (claims of) multiple editions; or
- don't want analysis based on 'false positives' (if you use a simple word search method of tracking coverage, for example).
- do want analysis to intelligently distinguish between owned, paid for and genuinely persuaded channels.

Assumption: up to 300 items are analysed for each report, from UK and international media.
Assumption: key words, themes, and messages are provided by Innovate UK Business Connect

In response to this tender request, please provide a single, maximum 7-page word or PDF document that outlines:
• Your experience and evidence of your ability to meet the requirement
• Your proposed methodology
• The deliverables achievable within the stated budget
• An example of how the report will look
• Your quality assurance processes

Evaluation Criteria
Responses will be judged on the evidence provided against each of requirements, effectiveness, and best value for money. We will favour evidence of use of human or artificial intelligence intervention, rather than simple word search.

More information

Links

About the buyer

Contact name

Verity Spencer

Address

Unit 218,Business Design Centre, 52 Upper Street
LONDON
N10QH
England

Email

verity.spencer@iuk.ktn-uk.org

Website

https://iuk.ktn-uk.org/