Published date: 19 March 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 6 February 2025, 5pm

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

United Kingdom

Value of contract

£33,000

Procurement reference

GMCA001-DN768150-24534985

Published date

19 March 2025

Closing date

6 February 2025

Closing time

5pm

Contract start date

1 April 2025

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Experian's Mosaic Public Sector product is a social classification designed to identify groupings of consumer behaviour to support public sector decisions, resource strategies and communications.

The methodology utilised is unique to Experian and has been developed over a number of years to create the social classifications - using data from a wide variety of both public and private sources, and at different levels of geography.
Experian's Mosaic is designed to describe the UK population in terms of their typical demographics, social, economic, cultural, and lifestyle behaviour.
The population is classified into 66 detailed 'Types' that identify groups of individuals or households that are as similar as possible to each other and as different as possible from any other group. These 'Types' group together hierarchically into 15 high level 'Groups'.
Within each type there are a number of key features that make each category distinctive - which is useful when devising communications or delivery strategies targeted towards each type.

Award information

Awarded date

13 February 2025

Contract start date

1 April 2025

Contract end date

31 March 2026

Total value of contract

£27,095

This contract was awarded to 1 supplier.

Experian Ltd

Address

Talbot House, Talbot Street, Nottingham, NG1 5HF

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Kelechi Iheanachor

Address

GMCA Offices
1st Floor, Churchgate House, 56 Oxford Street
Manchester
M1 6EU
England

Telephone

+44 1616083577

Email

kelechi.iheanachor@greatermanchester-ca.gov.uk

Website

http://www.manchesterfire.gov.uk/