Published date: 9 August 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 27 August 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

B4 6AT

Value of contract

£0 to £45,000

Procurement reference

IT-198-312-2024-WMGC-0407

Published date

9 August 2024

Closing date

27 August 2024

Closing time

12pm

Contract start date

16 September 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process.

With strong economic fundamentals in place, the West Midlands has a unique opportunity to cement itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 23 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region, and shares that the strategic objectives for the visitor economy through the Global West Midlands programme are to:
o Enhance the profile & reputation of the region
o Create & sustain vibrant destinations

The appointed supplier for this contract will be our strategic partner in creating and delivering a marketing campaign to build and develop awareness of our Business Events product across the West Midlands (not just Birmingham). The key indicators of success will be increased awareness of the region's offer, venues and destinations, resulting in an increased number of leads and enquiries for venue and events spaces through our business tourism (Convention Bureau) team.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Sukhy Bawa

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

01212025115

Email

sukhy.bawa@wmgrowth.com