London Metropolitan Archives audience development strategy

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

Location of contract

EC1R 0HB

Value of contract

£30,000

Procurement reference

LMA 2022

Published date

13 September 2022

Closing date

29 July 2022

Closing time

12am

Contract start date

24 August 2022

Contract end date

31 December 2022

Contract type

Supply contract

Procedure type

Other: list of suppliers invited

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

We are seeking to grow our public engagement through an expanded programme of 'facilitated' engagement. By this we mean activities and learning opportunities where we provide/curate/deliver to the public.

Key elements of this work will be:

- To establish some data from key audience groups and potential visitors
- To create direction and focus for our audience engagement
- To provide a simple framework for segmenting audiences and strategy for growth
- Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.)
- Make suggestions towards language and tone to apply to future branding work

Application to the Director, ensure this response describes proposed deliverables, methodology, delivery timetable and price. Please also ensure that you supply evidence of your expertise and experience in this area.

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More information

Attachments

• Invitation to Tender - final July 2022 (002).docx
• Tender notice

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Award information

Awarded date

8 August 2022

Contract start date

24 August 2022

Contract end date

31 December 2022

Total value of contract

£30,000

This contract was awarded to 1 supplier.

OPINIUM RESEARCH LLP

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About the buyer

Contact name

Emma Markiewicz

Address

40 Northampton Road
LONDON
EC1R0HB
England

Telephone

07923440214

Email

emma.markiewicz@cityoflondon.gov.uk