Published date: 9 June 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 7 July 2017

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

GU29 9DH

Value of contract

£15,000 to £20,000

Procurement reference

SD - 00000086

Published date

9 June 2017

Closing date

7 July 2017

Contract start date

17 July 2017

Contract end date

31 October 2017

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide:

A) A thorough current visitor and non-visitor profiling analysis
B) An overview of the competitive set
C) 'Best prospect' customer segment opportunities
D) A recommendation of marketing propositions

Provide the SDNPA with the research that will underpin and influence future marketing propositions, tourism development and tourism planning proposals to match best prospect customer groups.

We are therefore seeking the services of a research professional to review the current data available and to provide a robust and overarching insight of visitors to the South Downs National Park.

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Hayley Stevenson

Address

North Street
Midhurst
West Sussex
GU29 9DH
Andorra

Telephone

01730 819213

Email

hayley.stevenson@southdowns.gov.uk