Published date: 21 March 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 11 April 2019

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£75,000 to £100,000

Procurement reference

Message Testing (1)

Published date

21 March 2019

Closing date

11 April 2019

Contract start date

30 April 2019

Contract end date

30 August 2019

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The aims of this project are as follows:
• Broaden our understanding about public attitudes to ageing and demographic
change and what framing, depictions, terminology etc. people currently
use/encounter in day to day life
• Test new, more positive ways to frame and talk about ageing and demographic
change, which might change the way people feel
• Use the above to inform our own work and narrative development, and to try and
influence the way others (policy makers, charities, employers) talk and act.

We are open to bidders suggesting their own approach but would expect the work to
address the following:
• Review of existing materials (published research, polls, reports from other
organisations) on language and framing around ageing.
• Find examples of how ageing is framed and described across public life, for example,
political speeches and news articles, job adverts and services aimed at older age
groups.
• Use both qualitative and quantitative research techniques to find out more about
public attitudes to ageing, the language and framing used around ageing and
demographic change.
• Test real-life examples of language, framing and terminologies about ageing with
participants.

More information

Links

About the buyer

Address

3 Level, Angel Building 407 St. John Street
London
EC1V4AD
England

Telephone

020 3829 0113

Email

responses@ageing-better.org.uk

Website

https://www.ageing-better.org.uk/