Published date: 15 June 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 21 June 2017

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£0

Procurement reference

BIP262576980

Published date

15 June 2017

Closing date

21 June 2017

Contract start date

11 July 2017

Contract end date

10 July 2020

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

More information

Links

About the buyer

Contact name

Procurement

Address

Sanctuary Buildings
20 Great Smith Street
London
SW1P 3BT
UK

Email

procurement@visitbritain.org