Published date: 28 July 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 11 June 2025, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Advertising consultancy services - 79341100

    • Advertising management services - 79341200

    • Advertising campaign services - 79341400

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

LS1 2DE

Value of contract

£0 to £599,860

Procurement reference

20250728120022-103257

Published date

28 July 2025

Closing date

11 June 2025

Closing time

12pm

Contract start date

22 July 2025

Contract end date

31 March 2027

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year.

More information

Links

Award information

Awarded date

22 July 2025

Contract start date

22 July 2025

Contract end date

31 March 2027

Total value of contract

£599,860

This contract was awarded to 1 supplier.

The Ark Marketing & Media Ltd

Address

Unit 4 Pudsey Business Park, 47, Kent Road, Pudsey, Leeds, West Yorkshire, LS28 9BB

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

St David Deji-Adams

Address

Wellington House, 40-50 Wellington Street
Leeds
LS1 2DE
ENG

Email

david.deji-adams@westyorks-ca.gov.uk

Website

https://www.westyorks-ca.gov.uk