Published date: 29 December 2020

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 20 January 2021, 12pm

Contract summary

Industry

  • Printed books, brochures and leaflets - 22100000

  • Leaflets - 22140000

  • Digital senders - 30121420

    • Multimedia networks - 32417000

    • Multimedia Message Service (MMS) services - 64212300

    • Advertising and marketing services - 79340000

    • Advertising campaign services - 79341400

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

B4 7WB

Value of contract

£0

Procurement reference

QU440

Published date

29 December 2020

Closing date

20 January 2021

Closing time

12pm

Contract start date

21 February 2021

Contract end date

31 August 2021

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The Council requires a supplier for the provision of creative services in support of a marketing campaign that aims to promote the launch date for Birmingham's Clean Air Zone. This contract will be for a period of up to 6 months commencing February.

Birmingham is on a journey to cleaner air with a programme of works funded by Central Government- beginning with the Clean Air Zone (CAZ). In June 2021, Birmingham will be one of the first cities in England to introduce a charging Clean Air Zone. Following its introduction the owners of the most polluting vehicles will be charged to enter certain parts of the city. The introduction of the Clean Air Zone will help improve air quality in the city by encouraging people to adopt more sustainable and environmentally friendly modes of transport.

Birmingham City Council requires an agency to provide support to its in-house Corporate Communications team in the development of a multi-channel campaign strategy and the creation and delivery of content and assets, which align with existing campaign brand guidelines, for its Clean Air Zone campaign.

The Council is planning a significant multi-channel campaign (get ready) to promote the launch date for Birmingham's Clean Air Zone. This campaign is intended to reach a number of diverse of audiences in Birmingham and neighbouring authorities.

This campaign has two clear objectives:

1) To promote the date of launch of CAZ commencing 1st June 2021, so that people driving into the CAZ are aware of when it comes into force and to check whether or not they will need to pay the daily charge.
2) To highlight the various support schemes in place (such as exemption permits and financial incentives) to key groups of people.

The high level campaign delivery strategy is split into two parts. A 'reminder' of the launch date at six months prior to go live, to go (i.e. go live being 1st June 2021). A 'countdown' to the launch would then start at 100 days to go (or three months).

Delivery will, predominantly, be digital (such as social media, targeted online advertising etc.) , but due to the breadth of audiences will need to encompass offline channels including print (such as unique printed marketing materials such as leaflets, booklets, freebie collateral) and direct mail.

This contract will be for a period of up to 6 months commencing February 2021.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant quotation documentation.

If you are unable to register with In-...

More information

Links

Additional text

If you are interested in tendering please click on the following link to access Birmingham City Council's tender Portal.

Delivery Notes

Birmingham

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Manjit Samrai

Address

10 Woodcock Street
Birmingham
West Midlands
B4 7WB
United Kingdom

Telephone

0121 303 0349

Email

manjit.samrai@birmingham.gov.uk