Published date: 31 March 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 30 March 2023, 5pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

SO15 1EG

Value of contract

£47,500

Procurement reference

tender_362594/1198369

Published date

31 March 2023

Closing date

30 March 2023

Closing time

5pm

Contract start date

3 April 2023

Contract end date

2 April 2024

Contract type

Service contract

Procedure type

Single tender action (below threshold)

A direct contract with a single supplier, without competition.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

Yes

Description

The Royal National Lifeboat Institution (RNLI) runs a major beach and safety campaign, Float to Live every summer but will be unable to fund paid media this year due to the economic downturn.

Float to Live provides people simple safety advice to help them survive if they fall into water. The campaign is designed to tackle the final stage of the drowning chain, attempting to teach someone a skill that could save their life in a life-threatening scenario. The campaign also promotes the crucial message about calling 999 for the His Majestys Coastguard (HMG) in an emergency at the coast.

MCA is to provide sponsorship for the RNLI to fund elements of paid media for a limited, but targeted Float to Live campaign. RNLI will provide creatives that can be produced inhouse and will continue with low cost/no cost activities, supported by HMG.

Award information

Awarded date

30 March 2023

Contract start date

3 April 2023

Contract end date

2 April 2024

Total value of contract

£47,500

This contract was awarded to 1 supplier.

The Royal National Lifeboat Institution

Address

RNLI, West Quay Road, Poole, BH15 1HZ

Reference

Charity Commission reference: RC000503

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Spring Place, 105 Commercial Road
Southampton
SO15 1EG
England

Email

contracts@mcga.gov.uk