Published date: 29 September 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 March 2023, 11:59pm

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

England

Value of contract

£1,756,750

Procurement reference

GMCA001-DN686485-42799244

Published date

29 September 2023

Closing date

31 March 2023

Closing time

11:59pm

Contract start date

1 April 2023

Contract end date

31 March 2024

Contract type

Service contract

Procedure type

Award of contract without prior publication of a contract notice

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

Yes

Description

The overarching objective of this programme of work is for Marketing Manchester to provide
strategic expertise and tactical delivery of marketing and communications activity to raise
the profile of Greater Manchester on a regional, national and international basis. The aims
are to increase the number of visits, inward investment, business conferences and sporting
events, to deliver against the ambitions of the Greater Manchester Strategy to be a
prosperous, greener and fairer city region. Specific KPIs are set out below. Marketing
Manchester will:
• Develop a strategic, tactical and evidence-based approach to raising the profile of Greater
Manchester as a visitor destination, to regional, national and international audiences, to
achieve annual KPI's, Including the management and delivery of visitmanchester.com
• Raise 100% match funding to support delivery of campaign activity.
• Deliver an average return on investment of funding of 16:1.
• Support the recovery of the visitor economy, from the impacts of Brexit and the Covid 19
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Pandemic
• Increase demand in the 'off peak', increase overnight staying visitors and increase day
visitors.
• Enhanced promotion of GMS frontier sectors and enhance delivery capacity by adding new
dedicated resource to focus on growth in Low Carbon, Creative Industries and Capital
Investment.
• Delivery of tactical campaigns including digital and social activity to drive visits to
visitmanchester.com and investinmanchester.com
• National and International media engagement programme to raise the global profile of
Greater Manchester's USP's.
• Provide quarterly performance reports to GMCA through the International and Marketing
Advisory Board (IMAB), GM Business & Economy Scrutiny Committees and other Boards as
required

Award information

Awarded date

31 March 2023

Contract start date

1 April 2023

Contract end date

31 March 2024

Total value of contract

£1,756,750

This contract was awarded to 1 supplier.

Marketing Manchester

Address

Lee House, 90 Great Bridgewater Street, Manchester

Reference

None

Supplier is SME?

No

Supplier is VCSE?

Yes

About the buyer

Address

Greater Manchester Fire and Rescue Service Headquarters
146 Bolton Road, Swinton
Salford
M27 8US
England

Email

procurement@manchesterfire.gov.uk