STRATEGIC COMMUNICATIONS SUPPORT

Contract summary

Industry

• Advertising campaign services - 79341400

• Marketing services - 79342000

Location of contract

London

Value of contract

£42,890

Procurement reference

PROC 78-2017

Published date

22 December 2017

Closing date

16 October 2017

Contract start date

3 November 2017

Contract end date

2 November 2019

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

The CMA requires a digital campaign strategy and plan to increase the number of people reporting cartels to us. We currently use three reporting channels: email, a telephone line and an online reporting form. Information on cartels and details of how to report them can be found on our 'stop cartels' campaign page.

The chosen agency will need to help us identify and drive quality leads, ergo the number of people reporting business cartels that contact us with evidence of wrongdoing. Part of the challenge will be around accurately defining and tracking this 'quality' metric throughout the life of the campaign.

As the 'stop cartels' campaign page is still relatively new, we are also keen to drive up the numbers of people seeing this page and engaging with it, through an action, e.g. watching a video, completing a quiz, reading information and ultimately reporting a cartel.

We are keen to learn from this campaign to gain further insights into the behaviour of our target audiences, when faced with messaging aimed at encouraging reporting.

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Award information

Awarded date

19 October 2017

Contract start date

3 November 2017

Contract end date

2 November 2019

Total value of contract

£42,890

This contract was awarded to 1 supplier.

MSQ Partners

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About the buyer

Address

Victoria House
Southampton Row
London
WC1B 4AD
England

Email

commercial@cma.gsi.gov.uk