Published date: 19 August 2019
This notice was replaced on 18 December 2019
This notice does not contain the most up-to-date information about this procurement. The most recent notice is:
Awarded contract (published 18 December 2019)
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Advertising and marketing services - 79340000
Location of contract
LS185HD
Value of contract
£0
Procurement reference
PFB009LTU
Published date
19 August 2019
Closing date
23 September 2019
Contract start date
12 November 2019
Contract end date
1 July 2020
Contract type
Service contract
Procedure type
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Media Brief
The brief is to work with an agency (to June 2020) to provide online paid media (including social) services to meet Leeds Trinity University's objectives.
We are looking for a media partner that does more than implement PPC campaigns that we have built. We want our partner to be strategic about the user journey. Looking at aspects such as:
• User journey
• Multi-channel funnels
• Building a pipeline
• Landing pages.
• Optimising for Conversion
• Retargeting
• Attribution
We have been using paid search (GOOGLE CPC) to drive traffic to our website for a number of years. The focus of this activity has been predominately centred on Open Day bookings as the main conversion metric. Although this remains our most important conversion, we want a considered approach to the conversion journey that maximises engagement.
We are familiar with multi-channel conversion funnels and would expect a partner to consider attribution models and work with us to use them appropriately.
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The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded:
https://neupc.delta-esourcing.com/members/leeds-trinity-university/
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The invitation to tender opens at 1500h on 19th August 2019
The tender submission deadline is NOON on MONDAY 23rd SEPTEMBER 2019
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Accessing a Tender Opportunity via the university's e-tendering website:
Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites' and Responses. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the
option of viewing current invites or entering the access code to begin responding to a new opportunity
The Access Code is 46T99W9CZ5
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All requests for clarification to be directed exclusively to the E-tendering website Message Centre
More information
Additional text
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Please note the deadline for tender returns is 1200h (NOON) on 23rd September 2019
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Any requests for clarification must be received by 1600h on Friday 13 September 2019.
About the buyer
Contact name
Mark Hayter
Address
Brownberrie Lane, Horsforth
LEEDS
LS185HD
England
Telephone
01132837100
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