Published date: 2 October 2018

This notice was replaced on 8 January 2019

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 8 January 2019)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

South East

Value of contract

£5,000,000 to £7,000,000

Procurement reference

18/CM/8

Published date

2 October 2018

Closing date

1 November 2018

Contract start date

17 December 2018

Contract end date

17 December 2022

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The appointed advertising and media buying agency will support us in joining up the multiple strands of activity and developing a more sophisticated campaign strategy and approach to deliver a holistic engaging set of activities, that capture the attention of our key target audiences and drive their participation.

We would like to work with an agency that can inspire and lead us in the creation of a campaign strategy, that looks wider than the standard set of paid advertising. Whilst digital and out of home advertising remains a fundamental part of our strategy in order to grow our general brand awareness, we are aware of the growing expectations of prospective Gen-Z students, in their desire for authentic meaningful experiences with brands. With this in mind we want to explore such areas as experiential, influencers, voice and assisted search strategies, harnessing our organic social to support our paid social, video, live - as well as having one eye on the horizon.

More information

Links

Additional text

To Express an Interest in this project please register on the University of Portsmouth In-Tend webpage and express an interest in this project. Please find the weblink for our webpage below:
https://in-tendhost.co.uk/port/

About the buyer

Contact name

Procurement Team

Address

University House, Winston Churchill Avenue
Portsmouth
PO12UP
England

Email

procurement@port.ac.uk

Website

www.port.ac.uk